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Casual Internet Gamers In India - Free Essay Example

à ¢Ã¢â€š ¬Ã‹Å"Casual Internet Gaming in Indiaà ¢Ã¢â€š ¬Ã¢â€ž ¢ is the area of dissertation which will be researched. A phenomenon relatively new to the world, casual internet gaming is an area which is yet to be researched and fully understood. Computer gaming is an area close to my heart, as well as an exciting and challenging field to work on, where the markets are still evolving and promising great potential in the near future. Electronic gaming itself is a very wide subject which hasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t been properly researched, especially in India. Internet gaming is a subset to it, but again an area so vast that it canà ¢Ã¢â€š ¬Ã¢â€ž ¢t be covered in one research. Going down further, I chose casual internet gaming because of the following reasons- Casual gaming is by far the most popular mode of gaming on internet in India. Internet speeds in India allows only casual gaming to grow currently. Social media is proving to be an ideal platform for their growth No research on this topic has been done so far. We are yet to understand why people and Indians in particular are attracted towards casual gaming. Till now, Indian Marketers have not taken a consumer-centric approach to make and deliver casual games. There is great scope in the field, as Indians à ¢Ã¢â€š ¬Ã‹Å"discoverà ¢Ã¢â€š ¬Ã¢â€ž ¢ casual gaming and get hooked on to it through various platforms According to a recent study by JuxtConsult , Of the 47 million Internet users, 39 million are based in urban areas, while only 8 million reside in the rural. Hence Internet penetration is largely limited in India and speeds are still slow. In such a scenario, the only games that can work well are casual games because they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t need high end computer/gaming systems, nor are the speed requirements a constraint. In fact, being the only mode of gaming which is viable, it has been the focus of the gaming industry as well. From dedicated websites like zapak to integration of casual games to social media networks like facebook, casual games are available across the internet. The surprising part is that no one has really tried to understand the reason for their popularity or the potential profitability of these games. The growth of Indias casual games market comes in line with the overall growth of the countrys games market and industry. According to founder of CasualGaming.biz, Gaurav Mirchandani the industry has changed substantially over the past few due to the growth of internet users in India whom now have broadband access in their homes, at work, and in restaurants and hotels. This change has sparked a new emergence of casual gaming in India as a leisure and as lead to new small companies setting up offices for game development outsourcing mostly for flash and PC downloadable games. The Industry focus has been on delivering casual games across platforms to the maximum possible user base. However, no thought has been given to the consumer and their needs. The Industry lacks a consumer-centric focus in game development and delivery. A deeper understanding of why these games are being played, and by whom they are being played is necessary to improve the standards and profitability of casual gaming as a business. As the world moves towards the virtual avenues provided by the technological revolution, internet gaming assumes significance as the next major frontier of the world. Brands are already investing in this area and can really cash on into this profitable business. Internet now provides people the choice of playing with other individuals over the cyber space. The constant advances in technology open up new possibilities regularly, taking à ¢Ã¢â€š ¬Ã‹Å"computer gamingà ¢Ã¢â€š ¬Ã¢â€ž ¢ to new heights each time. Hence, the objective of the research will be to understand the psyche of the Indian casual gamer. This will help the Indian gaming industry understand the consumers better and hence deliver better products to them. Not only that, it will also help them improve the profitability of the business, by understanding what is relevant to the gamers, and what is not. This will be an exploratory study into the realm of casual gaming in India. Given the time constraints of a dissertation, I will be able to focus on limited aspects of casual gaming. Hence I am choosing only those aspects of the area, like why do gamers behave as they do and where and when they play games, which are important both for the Industry and the academia. Again due to the time constraints and vastness of the topic, everything cannot be covered in one research. Hence a study on the college-going gamers will be conducted. LITERATURE REVIEW Very little literature is available on consumers of Casual Gaming in India. I studied the gaming industry in general to find references to casual and internet gaming, especially in the Indian context. Gaming: India is All Set! -Rao, K. Rajesh (rajesh, 2008) Prospects for Animation Gaming Industry in India. -Kuruvila, A. O. (A.O, 2008) (Computer gaming on the go in India, 2004) India: The Final Frontier for Games? (Silicon india, 2008) Zapak Taking Casual Games seriously! (Vimali, 2008) Casual Gaming A Big Draw for VCs. (Khanna, 2008) Games people play (Marketing Management, 2007) Casual video gaming is now serious business (2007) Casual Computer Games Go Upscale (2007) Nothing casual about it Rajiv Fernando 2009 The article presents the authors views concerning the development of the gaming industry in India. He relates that the new generation is characterized by the evolution of interactive digital content and distributed model of games services. The author perceives good opportunities for game developers and providers associated with the increase of Internet penetration and digital content. The article starts off with a preface of the Global and Indian gaming and animation industry and goes on to dwell upon the statistics of the industry in India. It then follows up with a SWOT analysis of the Indian gaming Industry Reports on the report released by British Broadcasting Corp. in 2005 regarding the mobile gaming market segment in India. Increase in the number of mobile phone users in October 2004; Factors that influenced the growth in the mobile gaming sector; Number of game developers and mobile companies that provide games to their subscribers. The article provides an overview of the computer games industry worldwide, particularly in India. It explains the technology trends that might influence the advent of these games including powerful cellular telephones, cloud gaming and the growth of broadband networks. A historical background on the emergence of these electronic games is also presented. The article discusses the success of the online games introduced by Zapak Digital Entertainment in India. Zapak is influential to the success of the gaming industry through the launching of massive multiplayer online games (MMOGs), hardcore games and large format gaming cafÃÆ' ©es. The companys strategies in creating value chain for its customers and distribution network are mentioned. The article presents the views of the author on various issues related to the electronic games industry in India. It focuses on the casual gaming business. The author addresses the problems on piracy and financing animation and gaming projects in the country. Future opportunities for the casual gaming space are also cited. The article discusses conflicting studies concerning the target audience for casual games. A study by Information Solutions Group found that casual gamers are predominately female. In-game advertisement firm Eyeblaster backed this data up, claiming that the majority of casual gamers are females that are more than thirty years old. However, a study by Ipsos Insight showed that more than half of computer and video gamers are male, data that is backed up by a Universal McCann study about console gamers. The article reports on the growing competition among firms in the video games industry in New York City. According to IDC Research, revenues from casual video games are expected to increase by 68 percent to $750 million in 2007 and are forecasted to reach $2 million by 2009. Wade Tinney, co-founder of Large Animal Games, said that it is important for firms in the industry to be well-funded so that they can move quickly and make products that compete with those with other companies. The article talks about the demographics of casual gamers worldwide according to the various studies that have been conducted. It also talks about the distribution of these games and what the game developers are doing to fight off competition in the casual gaming segment. It takes the zapak example to show that casual games are here to stay. It further tells about the future plans of zapak and compares the groeth of casual gaming in India with increase in internet penetration.It re-iterates that industry observers believe that online games had great potential for growth in the Indian gaming market, as it overcame the problem of piracy. Sify eyes kids for gaming biz (2007, Infotech.indiatimes.com) Web 2.0: Online Communities, Personalization and the Web OS. (Singh, 2006) Casual Games White Paper -IGDA ,2003 The 2009-2014 Outlook for PC Casual Games in India Icon Group International, Inc. 2008 Insights on Casual Games, Nielson, 2009 Casual gaming study conducted by NPD Group China Gaming 2008à ¢Ã¢â€š ¬Ã¢â‚¬Å"2012 Forecast and Analysis Casual Gaming Market Update James Kuai and Peter Shackelfor 3Q 2007 2004 China Casual Game Research Report (2005) It shows the interest of the industry in the casual gaming industry and an attempt to focus on the needs of the consumers, finally. I talks about Sify and its plan to acquire casual games and make them available all across Sifyà ¢Ã¢â€š ¬Ã¢â€ž ¢s cyber cafes. The article reports developments on Web 2.0 in India. Social networks and casual gaming continue to prevail in the major themes of Web 2.0. Online communities emphasize the notion of more sharing and connectivity on the Internet, as well as a strong focus on personalization. Another interesting phenomenon in the Web 2.0 world is the emerging space of online casual gaming. This article is on the International Casual Games industry. Numerous players continue to enter the market, business models are constantly changing, and new customers are found every day. This paper helps define the industry, and give everyone a base level of understanding of all aspects of this space. It is not intended to go into minute detail on any one subject, but provides broad understanding to the major factors involved in the casual game industry. This econometric study covers the latent demand outlook for PC casual games across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. Nor does the report cover actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India) This study looks at data from more than 800 casual games for PC computers, which are defined as inexpensive to produce, straightforward in concept, easy to learn and simple to play. They say that casual gamers return more often to games and therefore play more often than hardcore gamers. The study, which surveyed nearly 3,000 U.S. gamers, identified 14 specific types of gamer within 39 different game genres. Casual gamers were divided into 10 classifications. The study also offered data that would seem to dispel the myth that casual gamers dont invest as much time playing games as core gamers do. This IDC study examines the dynamics of the China gaming market and focuses on online gaming. It looks at market drivers, dynamics, and strategies; the competitive landscape; and includes profiles of the top 10 vendors as well as a 2008à ¢Ã¢â€š ¬Ã¢â‚¬Å"2012 forecast. The concentration of the China online gaming market improved significantly in 2007. The revenue sum of the top 10 vendors occupied 91.8% of the total market. Casual Gaming Market Update provides in-depth analysis of the current dynamics and future directions of the rapidly growing casual gaming industry in the USA, including quantitative forecasts, competitive analysis, consumer perspectives, and profiles of leading companies in the casual gaming value chain. According to iResearch, market size of China online casual game industry was RMB 25 million in 2003 and it reaches to RMB 410 million in 2004 with growth rate of 356%. The fast growth of online casual game industry is mainly attributable to the market success of QQ game platform and Shanda BnB. iResearch forecasts that market size of China online casual game industry will keep fast growth in the following years: its is estimated that market size of China online casual game will reach RMB 1.78 billion in 2007. The literature review failed to reveal any concrete consumer research done in the field of Casual gaming in India. Apart from references in articles in business and technology magazines, only two proper journal articles were found on the subject. No survey, scholarly article, book, dissertation etc on this topic covering the consumer angle and pertaining to India was found. Being a new research area, this is not surprising, but only logical. Hence we find a huge research gap here, particularly in the Indian context. RESEARCH OBJECTIVES FRAMEWORK We see that there is a wide research gap in this area. At best surveys, statistics and reports are available on the subject. While the consumers have been studied in the west and Asian markets like China, an Indian study to understand the consumer was not found on an extensive search. Therefore, in the proposed research we plan to- à ¢Ã¢â€š ¬?Understand the Indian college-going casual internet gamerà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ No research was found on the above mentioned research field, inspite of extensive search. An exploratory research in this field is hence in order. The phenomena of Internet gaming and hence out study will be largely restricted to SEC A and SEC B in India ( JuxtConsult study,2009 ). This is due to the current limitations of internet penetration. Though a comprehensive study needs to be done on all existing and potential casual gamers, the proposed dissertation will be limited to college going gamers only. This will be so keeping in mind the time constraints of the dissertation. The research objectives: Find out reasons why college-goers play casual internet games What are usage patterns of casual internet-gaming in India Explore the casual gaming phenomena First we need to know the platforms where casual internet games are being played by college-goers. After that we will find the reasons why these gamers are hooked on to casual internet gaming. We will then find the relations between the usage pattern and the reasons of usage and explore this area of casual gaming from the consumer perspective. This will give us various hypothesis which then can be verified. Hence it will help develop a consumer-centric approach which is currently missing in the industry. A deep understanding of the casual internet gamers in India is necessary for this approach. The researchà ¢Ã¢â€š ¬Ã¢â€ž ¢s objective is to develop this new approach for the industry and academia alike within the constraints of a research (college-going students only). PROPOSED RESEARCH DESIGN AND METHODOLOGY To find out the whyà ¢Ã¢â€š ¬Ã¢â€ž ¢s and howà ¢Ã¢â€š ¬Ã¢â€ž ¢s of the Indian Casual gaming industry, a qualitative research will be in place. Here we are trying to understand the usage and behavior of the college going audience with respect to casual gaming, which requires a qualitative approach. Secondary research- Being an area which appears to be hardly studied, the starting point would be studies done on gaming in India, for example à ¢Ã¢â€š ¬Ã¢â‚¬Å" IAMAI-IMRB report NASSCOM Animation Gaming Report IGDA reports These reports give an insight on the demographics of the Indian gamer and are a good place to start. A secondary research on the subject of Casual online gaming will tell us where to find the gamers and challenges of the Industry. It will basically give an industry point of view. With the help of these reports and an extensive online research, we will be able to find out the platforms where the gamers are playing casual games, for example- Dedicated Casual gaming websites Social media networks Mobiles Film/brand promotion websites A comprehensive list of all the casual gaming platforms on the internet will be made. Once we know where to find the college going casual gamer, we can move on to the next stage, which is to probe him/her. Apart from this, casual gaming phenomena in other countries will be studied where research has already been done on the subject. Quantitative studies on Indian gaming industry will be studied to form a strong base for the qualitative research to be undertaken. Primary research- We will through the secondary research know where to find the Indian casual gamer. We will then do a primary research to find the reasons why people play casual games. In- depth Interviews- To find out the reasons why people play casual internet games 15 in-depth interviews will be conducted keeping in mind that all possible platforms are covered. The howà ¢Ã¢â€š ¬Ã¢â€ž ¢s and whyà ¢Ã¢â€š ¬Ã¢â€ž ¢s of the college going gamers will be found out. Questionnaire- To understand the usage patterns of the casual internet gamers, a qualitative questionnaire will be in order. It will give us the various attitudes of the gamers along with consumption patterns of the college-going gamers. We will be able to find out which games they are playing, when they are playing and how they are playing. A questionnaire will have a sample size of around 40 people from the college-going gamers. The results of the in-depth interview and questionnaire along with the secondary research will then be used to develop the psychographic profiling of the casual internet gamer. This will be done using the TGI software tool. The universe will be derived by the intensive secondary research. Sample size is proposed to be 15 in-depth interviews and 40 gamers (20 men and 20 women) for the questionnaire, keeping in mind our target, the college going gamers. Mere numbers are irrelevant here as our focus is on developing a deep understanding on the subject. As this is a qualitative study, a probability sampling method is ineffective and expensive; hence we will do non-probability sampling with convenience, quota and snow-ball sampling techniques. A content analysis technique will be undertaken. The analysis will be with a systematic description of behavior asking who, what, where, where and how questions within formulated systematic rules to limit the effects of analyst bias. Being an exploratory research, this will be a good basis to begin with. EXPECTED CONTRIBUTION The Indian gaming industry is estimated to grow at a CAGR of 49% to reach USD 830 million by 2012 which was USD 167 million in 2008. Casual internet gaming is an area of the industry which is popular and growing. And it is also an area where on an extensive search no concrete research could be found. Hence this area of research appeals to both the industry and academia. No consumer centric approach in this field has yet been observed. This research will perhaps be the first of its kind where the psychographic profiling of the college going casual internet gamers will be done and basic STP constructs on the same will be developed. For the industry, this approach will help them develop and deliver better products and being an exploratory research, for the academia the research output will provide further scope for researching in the field. This research only focuses on College going gamers. There are a lot of other segments which can be studied. Also, casual gaming is just a subset of computer gaming, which in itself is a large field to research on, given the dearth of studies done in the Indian context, leaving scope for further researches, using this research as a basis.

I Am Applying Intersectionality And The Sociological...

I am applying intersectionality and the sociological imagination to my intersecting identities: class, gender, and ethnicity. By employing intersectionality and the sociological imagination, I am analyzing how my positionality affected my personal experiences while connecting those events with society. I also included five peer-reviewed articles as supporting evidence. Kimberlà © Williams Crenshaw is an African American scholar, civil rights advocate, and law professor who developed the term intersectionality (Merriam-Webster 2017; Wikipedia 2017). Intersectionality is a theory that examines the intersecting point in which oppressive institutions (like racism, sexism, and classism) and one’ social categorization (such as race, gender, and†¦show more content†¦However, intersectionality gained prominence later (the 1980s and 90s) through African American feminist scholars, Crenshaw and Patricia Hill Collins, who criticized white feminists who failed to see that their skin color provided them with advantages that are not often offered to black feminists (Norris; Murphy-Erby; Zajiceck 2007). In time, intersectionality transitioned from an individual group’s experience (black women’s identity/ discrimination) to a larger framework. C. Wright Mills was an American sociologist who created the model of the sociological imagination. The Sociological imagination is a sociological outlook that links one’s experiences with societal occurrences. The Model consists of two components: â€Å"personal troubles† and â€Å"social issues,† as Mills puts it in â€Å"The Promise† an excerpt from his book The Sociological Imagination (1959,1; 1959, 3). â€Å"Personal troubles† is a micro experience which occurs at an individual level, in relation to others, and within the limits of a social setting (Mills 1959, 5). While â€Å"social issues,† is a macro involvement that surpasses an individual status and focuses on social structures and social/historical life (Mills 1959, 5; Cammer-Bechtold 2017). By connecting the two components, one realizes that broader social, historical conditions influence personal matters. To explain the sociological imagination, Mills used unemployment as an exam ple

Customers Desire Seamless Shopping Experiences - 1622 Words

Customers desire seamless shopping experiences. According a Gartner study, â€Å"89% of marketing leaders expect to compete primarily on the basis of customer experience.† For better consumer interactions, businesses must resolve the issues hindering buyers from making purchases. This means eliminating unnecessary headaches, like on-screen distractions and slow page loading times. Friction impedes customers from making purchases. Essentially, these obstacles deter people from buying your products. For example, forcing a visitor to create a login persuade the individual not to complete the transaction. Sources of friction can happen in every stage of the customer journey. So, learn how to remove these roadblocks to transform the customer experience. Here are seven ways to move customers through your conversion funnel: 1. Set Strategic Goals Salesforce revealed that â€Å"86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.† If you’re ready to tackle the friction that is causing customers to leave your site, start with understanding the â€Å"why† and â€Å"how† behind their expectations and perceptions. Set a clear path with strategic goals. Illustrate your customer’s goals at each stage. Then, determine whether those goals evolve as the journey progresses. For instance, a prospective B2B SaaS customer may want extensive information about the product, whereas a long-term customer may need a refresher on how to use oldShow MoreRelatedSmartphone Penetration Is Contributing Towards The Growth Of The Industry1004 Words   |  5 PagesIn the last few years, online shopping has secured consumer buying power with the help of mobile devices. 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Strategic Impact of Corporate Social Responsibility

Question: Discuss about the Strategic Impact of Corporate Social Responsibility. Answer: Introduction Strategic development is necessary to ensure the business sustainability in a competitive market. The enhancements of the competition among the different industries have become quite prominent in this current market. Each of the organisations tries to implement the innovative strategies in order to ensure profitability (Cummins and Santomero 2012). However, such implementation process even requires identifying several market segments. The financial industry even has been facing several direct competitions in this current scenario (Lember, Kattel and Kalvet 2014). National Australia Bank is holding the leading position among the other financial companies in Australia and New Zealand. Unlike others, the company has been paying attention towards the strategic development to ensure the customer base. The major focus of the company is to promote the better customer service experience that will be helpful in strengthening the business position (Klettner, Clarke and Boersma 2014). It is imp ortant to keep the concentration on the mission and vision statement of the company. Simultaneously, the identification of the competitive market is also essential. It has been seen that due to the increasing level of the competition, the company has been facing several criticisms as well. The environmental analysis will be justifying the internal strengths and weakness of the company. Depending on such analysis, the preferable recommendations will be presented accordingly. Vision and Mission of the Company The mission statement of a company provides the idea of the business functionalities that are needed to be undertaken. The vision of the company is to achieve the success and strengthen the organisational position in this current competitive scenario. The mission of the company is stated further: The company is focusing on providing the relevant solution for the future and current requirements of the target customers (Nab.com.tr 2016). The company is trying to improvise the corporate social responsibility to bring development in the environment. The establishment of the proper relationship by concentrating on the high-quality services is also a major concern for National Australia Bank Motivating the employees by increasing their self confidence can ensure better performance outcome. The company has been recognising the importance of profitability to determine the long term success. Criticism faced by National Australia Bank There are several criticizing reports presented against National Australian Bank. In maintaining the Australian Financial Standards, NAB has faced enormous criticism. It is noted that the Australian Prudential Regulation Authority (APRA) raised a concern regarding several financial statements (Voanews.com 2016). NAB was alleged due to the irregularities visible in the foreign currency training operations. The continuous irregularities are affecting the foreign investment procedures. It was notified that in the month of January, NAB informed about the loss of $US270 million revenues. The company even fired several senior managers, which caused mismanagement of the internal organisational scenario. In fact, APRA accused NAB for not taking proper decision regarding the standard risk management procedures. Whereas Chinas Central Bank started implementing the plan of tightening credit by raising the reserve requirements for the countrys financial structure, NABs performance degraded to th e lower level. Hence, it was clearly seen that the decreasing performance level was the major reason behind such criticisms that National Australia Bank had to face. Environmental Analysis While developing any strategies and making the business decisions, it is important to analyse the internal and the external market (Goodhart 2013). It helps in recognise the market potentiality, which can be beneficial for the business sustainability. Moreover, when the company has been focusing on the customers needs, it is important to understand the environment more specifically. PEST analysis is thus significant enough in understanding the political, economical, social, and technological market for business operations. The further description is presented below: Political Scenario: The regulations imposed on the Australian banking industry are affecting the financial management in a very specific way. It is noted that the high interest rate is affecting the capital investments. Due to the high inflation rate, the renowned financial banking companies like Commonwealth Bank, National Australia Bank, and Westpac, have been facing the real challenges (Laby 2013). It is noted that the National Australia Bank established the partnerships with other banks in order to increase the revenues. However, the complex regulations faced by the companies are creating the troublesome surrounding more prominently (Florey 2012). Hence, it can be inferred that the political regulations are not so much in favour of the banking strategies. Economic Scenario: The constant improvements in the financial structure are considering the significant impact on the banking industry. Due to the emergence of competition, the funding costs have been declining easily. The banking companies have therefore started accumulating capital over the increasing target (Huang, Zhou and Zhu 2012). Another most effective change has been seen in the Liquidity Coverage Ratio. This particular segment reinforced the banks to manage the probable risks associated with the financial banking process. However, the increasing level of the different risks may sometimes create the hazardous situations for the renowned financial services (Stoeckl et al. 2013). It is required to strengthen the financial pricing system, which increases the competition among the lenders. Social Environment: It is noted that the National Australia Bank has been trying to focus on the customers needs. Therefore, the company is much concerned about the corporate social responsibility (Boulouta and Pitelis 2014). The company has been promoting the personal banking system to make the financial transaction simpler to the customers. The major focus of the business is the stakeholders. Therefore, the company has been implementing the strategies to engage more supports of the target customers. The company believes that involvement of the more customers is important in order to gather idea about the needs and expectations of the community (Florey 2012). In fact, the company can even identify the potential challenges by associating more customers. The advisory council is also associated with the company in order to suggest the justified initiative that the company needs to undertake. The maintenance of sich social responsibility is thus useful for the company. Technological Scenario: National Australian Bank aims to offer the leading customer service experiences to the target customers. Therefore, the company has been concentrating on involving simpler, stable, agile, and secure technologies to ensure effective customer services (Bryson, Daniels and Warf 2013). It is noted that in this current world, customers are much attracted by the sophisticated technologies used in different industries (Jaumotte, Lall and Papageorgiou 2013). In keeping focus on such requirements, the National Australia Bank has also implemented the technological strategy to attract more customers. The instant banking system and the advanced transaction process are much commendable and easier to use. Hence, it can be inferred that the technological development has created the significant impact on the business performance of National Australia Bank. SWOT Analysis The SWOT analysis represents the recognition of the internal strength and the weakness of the company while conducting business in a competitive market. Apart from identifying the strengths and weaknesses, it is also essential to understand the potential threats and the opportunities underlying the external business. The recognition of such segments would be helpful enough in understanding the potentiality of the company of strengthening the business position in the competitive market. The analysis of such segments is presented further. Strengths: The strengthened brand image and the effective financial services are effective enough to attract the customers interests. The company has captured the leading position in the financial industry. The product and service diversifications are the major strengths of the company to ensure the business success (com.au 2016). The company ensures the proper revenue and fruitful interest income. In comparing the asset amount, National Australia Bank has captured the leading position. Weaknesses: The absence of the global acclaim is the major weakness for the company. The continuous declines of the revenues have been affecting the growth and development in a very significant manner. Opportunities: The diversification portfolio will be beneficial for attracting more customers towards the financial service offered by the company. The business expansion in the other countries will help in conducting the business globally. The joint ventures and acquisition will be preferable to increase the revenues. The company will be able to avail the chance of working with the larger asset management sector. Threats: The direct competition with the other financial services can be considered as the potential threat for the company. The repeated changing of the government regulations and the emergence of the financial crisis like recession can be harmful for the company. The recognition of such analysis has been indicating that the company is trying to cope with the current scenario of the financial business. However, it has been previously mentioned that the company had faced numerous criticisms due to the fall of revenues. Hence, in such cases, the company needs to keep the focus on the proper strategic decision making process in order to ensure the growth of the revenues in this current competitive market. Moreover, the identification of the strengths is signifying that the company is capable of conducting business in a competitive scenario. However, it is important to structure the organisational procedure to eliminate the underlying risks and ensure the business profitability. Depending on such recognition, the further recommendations are provided to ensure the business growth in the future. Recommendation The obtained idea from the above analysis has been indicating that the company needs several improvements in the business functionalities. The first and foremost recommendation is to structure the resource allocation procedure in a cohesive way. The company has the commendable strengths, which ate much powerful for ensuring the strengthened business position in a competitive market. NAB needs to utilise the resources properly. Therefore, the management training and development process is necessary. The efficient employees performance can bring the specific changes in the business functionalities. Moreover, if the company can structure the idea of the resource allocating by taking the advices from the experts, it would be beneficial for the future business implications. Another weakness was found in the declines of the revenues. In order to avoid the continuous fall of the revenues, the company needs to undertake the proper strategy. It has been seen that merger and acquisition with the foreign financial services can ensure the benefits by investing a good number of capital. When the responsibilities will be divided, the management will also collaborate. In such cases, the resource allocation process will be easier. In fact, there will be less chance to face the loss. Hence, it is important to implement the proper business strategies in order to ensure the establishment of the business in a competitive market. Implementation of such recommendations will be beneficial for the company in ensuring the future benefits. Conclusion The study has been providing the idea of the strategic implementation of National Australia Bank, which has captured the leading position in the financial market. The company has been mainly focusing on offering the better customer service experiences to the financial investors. Therefore, the company has been undertaking the proper strategies to strengthen their position in the competitive market. However, it has been recognised that NAB had to face huge criticisms due to the repeated fall of the revenues. The separation from Westpac Bank was also quite an insignificant step undertaken by the company. Hence, it is important to understand the proper strategic implementation that can be beneficial to the company for the future prospects. In order to consider such strategy, the environmental analysis is necessary. The internal and the external environmental analysis is considering the potential challenges that the company might face in order to conduct the business globally. It is note d that the company has the strengthened brand position and customer supports to grow further. Therefore, it is necessary to pay the attention on the proper resource allocating process and the internal business functionalities. In addition to this, if the company can establish the business partnerships with the other financial services, the risks of facing loss will be minimised. Hence, following the recommendations will be beneficial for the company to establish their strengthened business entity in a competitive market. References Boulouta, I. and Pitelis, C.N., 2014. Who needs CSR? The impact of corporate social responsibility on national competitiveness.Journal of Business Ethics,119(3), pp.349-364. Bryson, J., Daniels, P. and Warf, B., 2013.Service worlds: People, organisations, technologies. Routledge. Cummins, D. and Santomero, A. eds., 2012.Changes in the life insurance industry: Efficiency, technology and risk management(Vol. 11). Springer Science Business Media. Florey, K.J., 2012. State Law, US Power, Foreign Disputes: Understanding the Extraterritorial Effect of State Law in the Wake of Morrison v. National Australia Bank.Boston University Law Review,92(2). Florey, K.J., 2012. State Law, US Power, Foreign Disputes: Understanding the Extraterritorial Effect of State Law in the Wake of Morrison v. National Australia Bank.Boston University Law Review,92(2). Goodhart, C.A., 2013. Global macroeconomic and financial supervision: Where next?. InGlobalization in an Age of Crisis: Multilateral Economic Cooperation in the Twenty-First Century(pp. 343-363). University of Chicago Press. Huang, X., Zhou, H. and Zhu, H., 2012. Assessing the systemic risk of a heterogeneous portfolio of banks during the recent financial crisis.Journal of Financial Stability,8(3), pp.193-205. Jaumotte, F., Lall, S. and Papageorgiou, C., 2013. Rising income inequality: technology, or trade and financial globalization?.IMF Economic Review,61(2), pp.271-309. Klettner, A., Clarke, T. and Boersma, M., 2014. The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy.Journal of Business Ethics,122(1), pp.145-165. Laby, A.B., 2013. Revolution in the regulation of financial advice: the US, the UK and Australia: international issues in the regulation of financial advice: regulation of global financial firms after Morrison v. National Australia bank.St. John's L. Rev.,87, pp.561-1193. Lember, V., Kattel, R. and Kalvet, T., 2014. Public procurement, innovation and policy.International Perspectives. Nab.com.au, 2016. [online] Available at: https://www.nab.com.au/content/dam/nabrwd/legacy/business/calculators-and-tools/business-tools/documents/swotanalysistemplate.pdf [Accessed 3 Sep. 2016]. Nab.com.tr, 2016. Nab Holding - Vision and Mission. [online] Nab.com.tr. Available at: https://www.nab.com.tr/en/VisionandMission.aspx [Accessed 2 Sep. 2016]. Stoeckl, N., Jackson, S., Pantus, F., Finn, M., Kennard, M.J. and Pusey, B.J., 2013. An integrated assessment of financial, hydrological, ecological and social impacts of developmenton Indigenous and non-Indigenous people in northern Australia.Biological Conservation,159, pp.214-221. Voanews.com, 2016. National Australia Bank Comes Under Heavy Criticism. [online] VOA. Available at: https://www.voanews.com/a/a-13-a-2004-03-29-4-national-67492022/282207.html [Accessed 2 Sep. 2016].